PROFESSIONAL EXPERIENCE

Marketing Director

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The Toronto Film School (TFS) at RCC Institute of Technology is a leading provider of programs that offer a fast track to an exciting career in film, television or theatre.

Marketing Director

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Located in Fredericton, New Brunswick, Canada, Yorkville University is an accredited, private, non-denominational university, specializing in online university degree programs. 

Marketing Director

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The Academy of Design at RCC Institute of Technology provides a fast track in exciting programs for students in fashion design, fashion marketing, bachelor of interior design, interior design diploma, graphic design, interactive media and video game design

Marketing Director

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School of Engineering Technology & Computing at RCC Institute of Technology offers programs in electronics engineering technology. The school has offered highly regarded, career-focused education and training since 1927.

Marketing Director

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Located in Toronto, Canada, RCC Institute of Technology has been a leading provider of high quality, practitioner-oriented degree and diploma programs that lead to rewarding professional careers and contribute to the betterment of society since 1927. As an Online Marketing Specialist I am responsible to launch digital campaigns, analyze, and optimize all digital channels across 5 websites. 


E-Commerce Marketing Specialist

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Spier & Mackay is an E-Commerce Website in Men's apparel which does custom made dress shirts. As an E-Commerce Marketing Coordinator I have:
  • Launched CPC & CPM search, display, site targeting & re-targeting campaigns (25% increase in sales)
  • Developed customer acquisition  & retention strategies for men’s apparel & weekly promotional campaigns  (50% increase in sales)
  • Social media community management (Facebook, Twitter, Tumblr, Instagram, Flikr, Foursquare, Wordpress, Youtube, Pinterest)
  • On page & off page page SEO
  • User interface & navigation enhancement (3 clicks to purchase, 80% exit decrease on sign up page)
  • Developed a 52 week marketing plan, budgets & forecasts
  • Planned out weekly search engine optimized blog posts
  • Launched promotional email blasts & mapped out activity based email campaigns. 
  • Web  maintenance, content management  & inventory control 
  • Liaised with a PR agency for media coverage (Featured in W Magazine as one of the online menswear websites that outperforms brick & mortar, Valet, Amber – The NY Times, CTV News)
  • Currently managing the migration process to a new CRM system including mapping drip /time email campaigns
  • Managed a complete re-skin of the website for further UI enhancement
  • Introduced a CRM & a customer service portal using Desk.com

Senior Project Manager

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marcus evans is one of the world's leading providers and promoters of global summits strategic conferences, professional training, in-Company training, business-to-business congresses, sports hospitality and on-line information. The company also owns a leading football club, represents Hollywood stars and produces films and entertainment.

As a Senior Project Manager I was responsible in putting together conferences and developing business with C-Level Execs of Fortune's 500.

Projects:
  • Process Driven Innovation, Philadelphia (Cross Industry)
  • Drug Repositioning and R&D Pipeline Enhancement, Philadelphia (Pharmaceuticals)
  • Open Innovation, Philadelphia (Cross industry)
  • Global Pricing & Reimbursement, Philadelphia (Pharmaceuticals)
  • Strategic Asset Management for Power Plants, New Orleans (Energy)
  • Preventing ERISA claims, Washington (Legal)

Key Corporate Accounts: 
ABB, Amgen, AstraZeneca, Braskem, Citi Bank, CSL Behring, Dynergy, 
Eli Lilly, Johnson & Johnson, Mars North America, Merck, Nokia, Procter & Gamble, Siemens,  Walmart

Digital Marketing & Social Media Strategist

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The Canadian International College is the associate Campus of the University of Ottawa, University of Windsor and Cape Breton University.

  I am responsible to:
  • Create & execute strategic online campaigns (CPC, CPM & CPA)
  • Develop & execute SEM & banner network campaigns (Google, MSN & Yahoo!)
  • Administer all social media accounts (Facebook, Linkedin, Twitter)
  • Convert social media impressions into expressions & admission
  • Update website content via CMS
  • Liaise with advertising agencies, media buyers & digital advertising agencies
  • Market research, budgeting & forecasting
  • Develop lead generation campaigns and strategic pipelines for local & international recruitment

  Major Projects:
  • Partnership project with the University of Ottawa & University of Windsor
  • Website project 
  • Mobile application
  • Brand Positioning Research- Logic Consultants
  • Campus Expansion 
  • Quality Accreditation project
  • Launching CBU’s MBA program as new service line
  • Convocation Committee member
  • Brand Identity project
  • Market Crisis Management

E-Marketing Specialist

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iBitstore.com is a UK based e-commerce business in consumer electronics, and I was responsible to:
  • Upload stock feed to Froogle’s merchant center
  • Launch CPA based banner network campaigns & e-mail blasts
  • Launch “coreg” lead generation campaigns
  • Analyse online sales and, develop online sales report & promote top selling items on the website & affiliate portals
  • Negotiate IO’s with agencies & banner networks 
  • Liaise & negotiate retail rates with vendors (Centre Soft, Sony PS, Activision, EA Sports, Apple, Nintendo, Eidos)

    Agencies, Affiliates & Publishers: AOL-BannerConnect.net- BannerNetwork.co.uk -eSpotDigital.com- Shopzilla.com- Adaptive Affinity- Play.com