PROFESSIONAL EXPERIENCE
Marketing Director
The Toronto Film School (TFS) at RCC Institute of Technology is a leading provider of programs that offer a fast track to an exciting career in film, television or theatre.
Marketing Director
Located in Fredericton, New Brunswick, Canada, Yorkville University is an accredited, private, non-denominational university, specializing in online university degree programs.
Marketing Director
The Academy of Design at RCC Institute of Technology provides a fast track in exciting programs for students in fashion design, fashion marketing, bachelor of interior design, interior design diploma, graphic design, interactive media and video game design
Marketing Director
School of Engineering Technology & Computing at RCC Institute of Technology offers programs in electronics engineering technology. The school has offered highly regarded, career-focused education and training since 1927.
Marketing Director
Located in Toronto, Canada, RCC Institute of Technology has been a leading provider of high quality, practitioner-oriented degree and diploma programs that lead to rewarding professional careers and contribute to the betterment of society since 1927. As an Online Marketing Specialist I am responsible to launch digital campaigns, analyze, and optimize all digital channels across 5 websites.
E-Commerce Marketing Specialist
Spier & Mackay is an E-Commerce Website in Men's apparel which does custom made dress shirts. As an E-Commerce Marketing Coordinator I have:
- Launched CPC & CPM search, display, site targeting & re-targeting campaigns (25% increase in sales)
- Developed customer acquisition & retention strategies for men’s apparel & weekly promotional campaigns (50% increase in sales)
- Social media community management (Facebook, Twitter, Tumblr, Instagram, Flikr, Foursquare, Wordpress, Youtube, Pinterest)
- On page & off page page SEO
- User interface & navigation enhancement (3 clicks to purchase, 80% exit decrease on sign up page)
- Developed a 52 week marketing plan, budgets & forecasts
- Planned out weekly search engine optimized blog posts
- Launched promotional email blasts & mapped out activity based email campaigns.
- Web maintenance, content management & inventory control
- Liaised with a PR agency for media coverage (Featured in W Magazine as one of the online menswear websites that outperforms brick & mortar, Valet, Amber – The NY Times, CTV News)
- Currently managing the migration process to a new CRM system including mapping drip /time email campaigns
- Managed a complete re-skin of the website for further UI enhancement
- Introduced a CRM & a customer service portal using Desk.com
Senior Project Manager
marcus evans is one of the world's leading providers and promoters of global summits strategic conferences, professional training, in-Company training, business-to-business congresses, sports hospitality and on-line information. The company also owns a leading football club, represents Hollywood stars and produces films and entertainment.
As a Senior Project Manager I was responsible in putting together conferences and developing business with C-Level Execs of Fortune's 500.
Projects:
Key Corporate Accounts:
ABB, Amgen, AstraZeneca, Braskem, Citi Bank, CSL Behring, Dynergy,
Eli Lilly, Johnson & Johnson, Mars North America, Merck, Nokia, Procter & Gamble, Siemens, Walmart
As a Senior Project Manager I was responsible in putting together conferences and developing business with C-Level Execs of Fortune's 500.
Projects:
- Process Driven Innovation, Philadelphia (Cross Industry)
- Drug Repositioning and R&D Pipeline Enhancement, Philadelphia (Pharmaceuticals)
- Open Innovation, Philadelphia (Cross industry)
- Global Pricing & Reimbursement, Philadelphia (Pharmaceuticals)
- Strategic Asset Management for Power Plants, New Orleans (Energy)
- Preventing ERISA claims, Washington (Legal)
Key Corporate Accounts:
ABB, Amgen, AstraZeneca, Braskem, Citi Bank, CSL Behring, Dynergy,
Eli Lilly, Johnson & Johnson, Mars North America, Merck, Nokia, Procter & Gamble, Siemens, Walmart
Digital Marketing & Social Media Strategist
The Canadian International College is the associate Campus of the University of Ottawa, University of Windsor and Cape Breton University.
I am responsible to:
Major Projects:
I am responsible to:
- Create & execute strategic online campaigns (CPC, CPM & CPA)
- Develop & execute SEM & banner network campaigns (Google, MSN & Yahoo!)
- Administer all social media accounts (Facebook, Linkedin, Twitter)
- Convert social media impressions into expressions & admission
- Update website content via CMS
- Liaise with advertising agencies, media buyers & digital advertising agencies
- Market research, budgeting & forecasting
- Develop lead generation campaigns and strategic pipelines for local & international recruitment
Major Projects:
- Partnership project with the University of Ottawa & University of Windsor
- Website project
- Mobile application
- Brand Positioning Research- Logic Consultants
- Campus Expansion
- Quality Accreditation project
- Launching CBU’s MBA program as new service line
- Convocation Committee member
- Brand Identity project
- Market Crisis Management
E-Marketing Specialist
iBitstore.com is a UK based e-commerce business in consumer electronics, and I was responsible to:
- Upload stock feed to Froogle’s merchant center
- Launch CPA based banner network campaigns & e-mail blasts
- Launch “coreg” lead generation campaigns
- Analyse online sales and, develop online sales report & promote top selling items on the website & affiliate portals
- Negotiate IO’s with agencies & banner networks
- Liaise & negotiate retail rates with vendors (Centre Soft, Sony PS, Activision, EA Sports, Apple, Nintendo, Eidos)
Agencies, Affiliates & Publishers: AOL-BannerConnect.net- BannerNetwork.co.uk -eSpotDigital.com- Shopzilla.com- Adaptive Affinity- Play.com